Art Industry Contexts
This area of study focuses on the analysis of requirements and conditions of environments where artworks are presented. For exhibition, the artist enters the realm of the art industry where galleries, curators and designers play various roles to support the presentation and promotion of artworks. Students examine a variety of exhibition spaces and review the methods and considerations involved in the preparation, presentation and conservation of artworks. As part of this requirement, students visit at least two different exhibition spaces in their current year of study.
The conservation of artwork is a concern of artists, the personnel associated with art spaces where the artworks are placed, and the public. Students develop an awareness and understanding of processes and considerations involved in the display of artworks to a wider audience. Students develop their awareness and understanding of the exhibition of artworks, focusing on the production, presentation,
promotion and marketing of art. Students may select from exhibitions in commercial and public galleries, museums, community environments, public spaces, online in virtual spaces, and other alternative art spaces. Further information on the selection of suitable exhibitions can be found in the ‘Advice for teachers’ section of this study design and the study resource list published online at http://www.vcaa.vic.edu.au
On completion of this unit the student should be able to examine and explain the preparation and presentation of artworks in at least two different exhibition spaces, and discuss the various roles, processes and methods involved in the exhibition of artworks. To achieve this outcome the student will draw on key knowledge and key skills outlined in Area of Study 3.
This knowledge includes
• the role of public galleries, commercial galleries and other art spaces;
• curatorial, exhibition design and promotional methods and considerations involved in preparing and presenting an exhibition and displaying artworks in current exhibitions;
• methods and considerations involved in the conservation and preservation of artworks including materials, lighting, temperature, storage, presentation and artist intention;
• processes associated with production, presentation, promotion and marketing of art;
• particular characteristics of types of exhibition spaces;
• art language and terminology appropriate to the task.
These skills include the ability to
• describe and compare the roles of public galleries, commercial galleries and other art spaces;
• discuss curatorial, exhibition design and promotional methods and considerations involved in preparing and presenting an exhibition and/or displaying artworks;
• identify and discuss methods and considerations involved in the conservation of artworks;
• employ appropriate art language and terminology.